About Us

BELALTA Beauty is a largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products. Since opening, BELALTA Beauty has grown to become a top national retailer providing All Things Beauty, All in One Place™.


The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including BELALTA Beauty's own private label. BELALTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading BELALTA inc.